Lore’l purchased IT Cosmetics in 2016.
The Founder, Jamie Kern Lima was a TV News Anchor with Rosacea and now she is leading a $1.2B makeup company.
How did this happen? Jamie was just a normal person with no experience in the beauty industry other than she had a need and an AH-HAH moment that if she had a need, others would have it too.
Let’s look at her life.
In high-school she was voted most likely to procrastinate. Jamie pretty much raised herself because her parents were always working. In her 20’s, she found out they weren’t her birth parents at all, she was adopted by a woman who didn’t want to meet her because she had a husband and children elsewhere in the world.